Apple opens the most beautiful store in the world
As a marked contrast to yesterday’s post, Apple has shown the world how style and elegance is achieved through calculated effortlessness. This week the company opened a new store in Paris which is, I think, one of the most beautiful buildings I have ever seen. Even if it were devoid of the engineering delights contained therein, this architectural delight would satisfy the soul equally. Exquisite elegance and pictorial perfection past the break.
It would be difficult to deny that Apple has been at the pinnacle of elegant and quality design in popular consumer electronics for quite some time now. Departing from its usually glass and chrome formula, Apple has chosen instead to portray its class and intelligentsia through traditional Parisian architecture.
What was once a bank now plays home to part Apple’s growing financial empire.
Cast thine eyes on sublimity and await the weepy regalement.








You can thank Andy Hawkes best friend for this. He is incharge of researching and finalising locations for all new apple stores worldwide. I met him a few months back. Needless to say he earns a fortune. Judging by this he deserves it!